Ultimate Guide To Write A Pillar Blog Post

How to Write a Pillar Blog Post-The Ultimate Guide With Pillar Post Template To Stop Wasting Your Time

A pillar page is meant to be an authoritative resource for a given topic on the web. While some blogs are instructional how-to guides or lists of incredible examples, a pillar page should be the last word guide that any reader would ever get to realize a topic...ever.

You can support a pillar page with other related blog posts that link bent this pillar page, referred to as “cluster” posts.

Your pillar pages should be the foremost in-depth writing you’ve ever compiled on a topic on your blog so far. This is because you’ll have multiple places on the post to figure in your keyword and backlink from reputable sources, showing search engines you’re the place to point to for a given topic.

If you think that the pages are going to be longer than your usual posts, you’re right – one among Fadewblog’s pillar pages take an estimated 45 minutes to read! However, that’s definitely an outlier. Your pillar page length, pending on the depth of the topic matter, can range anywhere from 2,000 - 5,000 words. Because of this length, it’s recommended that you simply include a minimum of one piece of interactive content in your pillar page – like an embedded video or social media post – to break up this text-heavy post.

Ultimate Guide To Write A Pillar Blog Post

Here are a couple of samples of pillar pages we’re pleased with here at Fadewblogs. You may notice that we linked to all or any of the opposite blog posts we wrote during this topic cluster – something you ought to do, too.

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Outline: [Blog Post Title]

Keyword: [Enter Targeted Keyword]

Keyword MSV: [Enter Targeted Keyword’s Monthly Search Volume]

Author: [Enter Author Name]

Due Date: [Enter Due Date]

Publish Date: [Enter Desired Publish Date]

Buyer Persona: [Enter Targeted Reader and/or Buyer Persona]

[Blog Post Title]

Make sure the title contains your keyword and runs for 60 characters or less.

Introduction

Lead into the post with a brief 100-200 word introduction. Be sure to highlight:

1. The reason why what you’re talking about is important.

2. Who, what industry, or what sector of the industry this applies to.

3. What you’ll be covering [i.e. “in this post, we’ll provide an all-encompassing rundown of (term), including an explanation of why (term) is important, how to (term), and 8 suggestions if you’re new to (term)”].

Note: Choose the Sections from the Bank Below that you simply Think Will Fit Well in Your Pillar Page

Below are a couple of sections that might have the best during a pillar page. Depending on your topic, pick the sections that you think would do best on your page.

Keep in mind – the bank below contains suggested sections. If you think your pillar page needs a neighborhood that's ex-directory below, you ought to absolutely include it.

You’ll also notice a prompt at the top of every section to link to a supporting cluster post. For example, if you’re writing The Ultimate Guide to Cook and include a section about cooking pizza, you may want to link to your blog post about Italian food in that section to strengthen your on-page and website SEO. These pages should be hyperlinked naturally at some point in the body of that section.

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What is [Term] (and Why Does it Matter)?

Some readers might be new to what you’re writing about. Obviously, if what you’re writing about is well-known, you can skip the definition and head straight to why it matters.

Explaining why the term or concept matters is important for the reader to understand how to do or use what it is you’re writing about. Talk about the personal and/or business implications of understanding, employing, or using the topic you’re writing about.